Directory / Marketing / Daniel Durazo’s blog

Recent Posts

Lessons from Toyota

• Today’s congressional hearings on T0yota’s safety problems and a recent mini-crisis at work have prompted me to focus on the long held rules of crisis communications.  If you read today’s coverage of the congressional hearings and what Toyota is doing about its unintended acceleration problem, you can see how these rules come into play. Rule One: Show you care.  Demonstrating that you are concerned about the issue shows that you are a responsible corporate citizen.  Saying [...]

Living Stories To the Rescue?

• I guess that Google feels bad about the way that it has helped to injure, maim and in some cases, kill newspapers.  Why else would it spend its time and energy to roll out a new product that it hopes will revive them? I’m talking about Living Stories, a Google experiment to help newspapers present all of their content on a specific topic on a single web page.  Right now, you have to hope that the keywords entered into the papers’ search engine turn up all of the articles in your [...]

MASSIVEGOOD is massively good

•   MASSIVEGOOD is an innovative fundraising movement that combines micro-philanthropy with social media. MASSIVEGOOD will let travelers make a small donation ($2/€2/£2) through a simple click each time they buy a ticket, whether online or through a travel agent. MASSIVEGOOD relies on the network effect of its members to spread the word about the solution. The more MASSIVE the movement, the more MASSIVE the GOOD. MASSIVEGOOD is in testing phase and will be launched early 2010. Mission: [...]

Twitter for Travel

• I’ve recently begun tweeting for my employer, which is a supplier in the vast global travel industry. Despite the fact that the travel industry is struggling along with the rest of the worldwide economy, there is no shortage of twitter fans among travel suppliers.  I feel safe saying there are thousands of airlines, cruise lines, hotel chains, resorts, tour companies, travel agents, destinations, experts, bloggers, journalists and pundits of every stripe tweeting on every aspect of the [...]

Vacation Deficit Hurts America

• Access America has released its first ever Vacation Confidence Index (shameless plug: my idea) and has found that a significant number of Americans are suffering from a Vacation Deficit.  The “deficit” is caused by those Americans who strongly value a vacation, but for economic reasons have not taken a vacation this year.   The Vacation Deficit is very real.  Of those who feel that a vacation is important or very important, nearly one-quarter (23%) do not plan to take a vacation [...]

Share:

Share