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RLPR Blog
http://rlprblog.blogspot.com/RL Public Relations + Marketing is a full-service agency dedicated to developing and executing breakthrough public relations and marketing communications programs for the Latino market both in the U.S. and Latin America. Founded in 1996, RL Public Relations is a leading PR firm, focusing on communicating effectively and persuasively with the exploding Latino marketplace. The RLPR blog explores Hispanic trends and culture within the context of Hispanic marketing.
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RLPR Blog
Recent Posts
- ¡Chamaca Condenada! My mother would yell as she chased me out of her bedroom. Partly angry but fully amused. I’d gotten into her make up and high heels again. I was only 4 or 5, but I remember like it was yesterday. I would watch her get dressed and meticulously run a dark line from one side of her eye to the other. Beautiful and bold. It’s funny how our lives are a collage of experiences held together by time. Little did I know that every step would shape me into who I am today.Watching [...]
- When I began working in PR in 1993, the terms “multicultural” and “diversity” were rarely used. I was aware of their meanings of course, but the words themselves did not come up in conversation often - if ever. It wasn’t until I left the smaller PR firm scene and entered the big agency world in the late 90’s that I was exposed to these terms more frequently, specifically in the business realm. Growing up in Brooklyn in the 1970s, I clearly knew what multicultural meant, but it was [...]
- My mom always says, tuvimos que aprender con vos. My parents moved to a small town in Virginia shortly after marrying in Buenos Aires, Argentina. I was born one year later as my father was working to open his first restaurant that would fulfill my parents’ dreams for our family.I am first generation in this country and the first-born out of three in my family. I grew up in this small town, watching my parents trying to communicate with others, noticing that they were different, and I could [...]
- I teeter between two worlds.By day, I’m your typical acculturated 30-something. A die-hard fan of “Sex and the City” who goes goo goo gaga for Tiffanys & Co., and savors a daily dose of vanilla latte. In many ways – pura gringa.At night, I go to a multi generational home - one that hasn’t changed much since I was born. I was raised by my abuelo and abuela ever since my mom left the tiny country of El Salvador in search of the big American Dream. I watch “Jose Luis sin [...]
- Most of my fondest memories in life revolve around food. Oddly, I grew up in a Hispanic household where the action in the kitchen was nonexistent. When I think Hispanic, I think of an abundance of food around the table at all times: tacos, tamales, pollo, arroz y frijoles. But with a single mom working two jobs, the closest thing we had to home cooked meals was picked up at the nearest drive-through.As the oldest daughter, I often played the mom role. Whether or not my mom had time to cook for [...]
Walking in My Shoes…
When did Diversity become the same as Multicultural?
Learning as We Go
Leaving a Bilingual Footprint
A Story in Every Dish
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Added on Sat, Aug 29, 2009
Listed under Business