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Recent Posts

An Ad Network Story

• When I started Consorte Media I talked a lot about how Hispanic marketing relied on anecdotal evidence as opposed to actual data. Now I have a different story to tell. I started Consorte Media in the closet of my one bedroom apartment in July 2005 and at the time I was solely focused on online lead generation. My first problem, however, was that my customers loved my leads and wanted more. In the summer of 2005, if you entered a Spanish language search on Google in the U.S., more often than [...]

Love

• I’ve been trying to write this blog on Love for days. On Monday I was feeling so lovey-dovey.  I think I was ovulating. Tuesday, not so much. Today? I’m really loving kettle corn. Love, it seems, is complicated. You may be thinking a blog on love is a natural progression from my blogs on sex but that isn’t really what instigated the topic choice. The Catholic Church (who I think is a proponent of love before sex) is really responsible. I went to Mass this past Sunday (St. Vincent [...]

Sex Update

• As you might imagine, my blog post last week received double the traffic it usually does.  Double. I believe I am proving my point: sex is the quick fix.  Um, at least when it comes to driving traffic. I also received some great feedback.  One comment definitely deserves mentioning.  I received a note from a male engineer, in the amount of detail that only a male engineer can provide, that pointed out that the blonde was displaying “more advantages” than the brunette and therefore it [...]

Sex

• I have a JD from Stanford Law School but last week I found myself outlining a banner ad strategy to test different images of women leaned over cars as a means of driving traffic to an auto site. We launched an auto site, AutosAhora. It’s a little ugly at this stage because we’re just playing with it to test some of our hypotheses. We’ve been advertisers – I started the business in online lead generation. We’ve enabled publishers – we run an ad network and service hundreds of [...]

Boarding School

• In these very ambiguous times, there’s a lot to fear. Will I fail? Will I succeed? Will I be alright? From the generalized to the very particular. Did you know that Allodoxaphobia is the fear of opinions? If you have that, I suggest you stop reading here. “The only thing we have to fear is fear itself.” I must admit, this popular quote never occurs to me when I’m afraid. It’s tough to face fear in all its interesting forms, everywhere it pops up. Facing fear takes courage [...]

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